Helping busy parents to stay in their comfort zone!

UI/UX Design Case Study
Overview
Snapp! is the first and leading ride-hailing application in Iran. The mission is to be the most preferred transportation solution in the country.
Now, within five years, we are proud to welcome 30 million customers and 2 million drivers to our family.
At more than 2 million rides per day, we have also built the most extensive and fastest-growing internet company in the Middle East.
My Role
This was a design challenge.
As a product designer, it was my responsibility to create a new Snapp application feature that makes it more usable for parents who have children.
The Problem
This project is adding a new feature to an existing app. In my case, it is Snapp. Snapp offers ride service hailing, food delivery, supermarket delivery, delivery system, etc.
I created a new function for parents who send their kids by taxi when they cannot take and pick them up.
Therefore, SnappKid is a new feature in Snapp, focused on providing a safe and reliable trip for kids and set parents at ease.
Research
Many parents who cannot take and pick up their kids send them by Taxi. And the parents always worry that the kids are exposed to danger. So I thought about how to provide reliable and safe trips for both parents and kids. Snapp delivers many excellent services, including child safety seats and assisting citizens and passengers with a physical disability. However, no other function helps reliable trips for kids and parents who cannot take their kids to school or other periodic kids’ programs because of their business schedule.The research goal was to understand the user’s pain points and analyze the critical insights by correlating research data and user goals.

I conducted a focus group with 10 participants and asked them questions about their worries, pains, and requirements, leading me to user personas, empathy maps, and feature matrices.
Knowing the persona
I gathered data through a survey to understand the better. This is our primary persona, busy parents working late who cannot give their children a school ride.
Key Findings
In the focus group I found have common needs and worries.
Key Result #1: Reserving the ride
Users want to reserve a ride, but it's also possible to request a ride immediately.
Key Result #2: How to trust the driver
Child care experts and psychologists evaluate drivers. Experts will assign a score to each driver and their car to ensure that they are eligible for the job to take care of the kids during the ride.
Key Result #3: Trip Safety
Parents can track the ride in each step; they get notified when the ride status changes and can see their live location.
Key Result #4: Multiple passengers
The project’s goal was to design a new feature for Snapp! with their design guide.
Now that we have SnappKid, parents can request a ride for their children with peace of mind and take care of their job.
What's the next step?
Testing the prototype with users to make sure it satisfies their needs, monitoring user behavior, in-depth research and making improvements to satisfy the needs.
App-like
Feels like an app, because the app shell model separates the application functionality from application content.
Fresh
Always up-to-date thanks to the service worker update process.
Safe
Served via HTTPS to prevent snooping and to ensure content hasn’t been tampered with.
Discoverable
Is identifiable as an “application” thanks to W3C manifest and service worker registration scope, allowing search engines to find it.
Re-engageable
Makes re-engagement easy through features like push notifications.
Installable
Allows users to add apps they find most useful to their home screen without the hassle of an app store.
Linkable
Easily share the application via URL, does not require complex installation.
The following reasons convinced to design and develop a PWA rather than native applications.Low budgetLightweight and easy to createCross-platform compatibilityEasy installationBoosts conversionCompetitive advantageEasy to expandQuick installation on any deviceIncludes push notification optionsReduces data usage and loading time
Additionally, Google has published case studies which prove how Progressive Web Apps are improving technical and business performance. According to comScore, 51% of users still don’t download any apps in a month.
This means even if you create an app, it will take a lot of work to attract users to download it. But, an average user will at least manage to visit 50 websites in a month. So, by creating progressive web apps, you can cover more users.
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Conclusion
The project’s goal was to design a new feature for Snapp! with their design guide.
Now that we have SnappKid, parents can request a ride for their children with peace of mind and take care of their job.